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Reading Festival boosts local shops and businesses

Reading Festival 2009 revellers helped shops and businesses rake in £16m in profits, a survey has revealed.

Event organisers Festival Republic announced on Thursday that last years bumper show generated £31m with party goers spending £16 in pubs, cafes and shops in the surrounding area.

The survey, compiled by Baker Associates and Reading University, revealed 90,000 ticket holders, staff and traders party goers spent a whopping £19,286,481 excluding entry costs - an average of £209.19 per person.

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