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Hollis Sponsorship Award 2010

Oceans Events have been nominated for a Hollis Sponsorship Award!

The Gaymers Cider Garden, the Brand Experience activation we designed and managed for two years, is shortlisted in the First Time Sponsor Award. We have taken the Brand Experience to several major festivals in 2008 and 2009, as well as securing stage sponsorship deals and venue hosting opportunities at events such as Lovebox and The Great Escape and several exclusive pouring deals at events and venues, and this has been a massive success story for the brand.

We have managed every aspect of the Gaymers Cider Garden, from initial concepts and designs to negotiating with festival promoters and building and staffing the Brand Experience. We worked to meet all of Gaymers’ objectives, including building a credible brand personality and music association for Gaymers Original and Pear variants and connecting with the core audience of 18-24 year olds who are passionate about music.

Thanks to our hard work, in 2008-2009 Gaymers reached over 2 million consumers and sold over 1 million drinks at festivals and outdoor events.

The Hollis Sponsorship Awards take place on Monday 9th March and recognise achievement in all areas of the sponsorship industry.

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