Walls
The brief
The brief was to create awareness of the Walls brand amongst their target audience of 5 to 65 year olds; using music related outdoor events as a platform. Consumer research within this particular demographic demonstrated that these types of event would help promote the brand in a credible way.
The activity
Oceans Events played an integral role in maximizing this opportunity for Walls. In 2009, we brokered powerful music associations with some of the biggest promoters in the industry and linked Walls to most of the summer’s major music festivals. We set up exclusive and lucrative deals that enabled Walls to promote its ice cream products through retail opportunities at outdoor events and venues. This provided a unique way for festival goers to appreciate and connect with the brand. The vending units created a warm and friendly atmosphere and this quickly became a destination for customers to enjoy their ice creams.
Key achievements
Oceans Events created more than a comms opportunity, we provided Walls with exclusive deals at festivals which has in turn helped to increase brand awareness / credibility and maximize sales.